Rural arts and culture initiative expands to 15 counties

Addressing local issues with S.C. Arts Commission program

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For Immediate Release

Across South Carolina, an initiative called The Art of Community: Rural SC has taken root, creating new networks, community engagement, partnerships and energy to change minds and build communities together.

The initiative, a program of the South Carolina Arts Commission (SCAC), poses a central question: “How can we use arts and culture as strategic tools to address local challenges we face?”

“It’s growing, and it’s always a learning opportunity,” said Matt Mardell, executive director of the Colleton Museum, Farmers Market and Commercial Kitchen in Walterboro, South Carolina. Mardell is one of the ‘mavens’ for The Art of Community; Rural SC. He said that, as part of this network of rural leaders and their teams, he is “hearing others’ creative solutions to issues we all face.” He and his predecessor, Gary Brightwell, have participated in the initiative with five other mavens from throughout a six-county Lowcountry region since it was conceived in 2015 and launched in 2016. Mavens in other counties include: Lottie Lewis of Allendale; Dr. Yvette McDaniel representing Bamberg; Evelyn Coker of Barnwell; Audrey Hopkins-Williams of Hampton; and Johnny Davis representing Jasper County.

The growth Mardell references is an expansion of the initiative in 2019 that includes a broader swath of rural South Carolina. Nine additional mavens represent their communities from the mountains to the sea and myriad cultures in between. They include the following community leaders and their corresponding counties: Kayla Hyatt-Hostetler of Aiken; Victoria Smalls of Beaufort; Lydia Cotton of Berkeley; Libby Sweatt-Lambert representing Chester; Luis Rodriguez representing Marion; Marquerite Palmer of Newberry; Betty McDaniel of Pickens; Michael Dantzler of Richland; and Dr. Brooke Bauer with co-maven Laney Buckley of The Catawba Indian Nation in York County.

How does the initiative work? “It’s a framework built with four critical components:  mavens, local teams, partners and advisors coupled with a state arts agency willing to invest in rural and tribal communities in a new way,” said Community Arts Development Director Susan DuPlessis of the arts commission. All 15 teams, created and led by the mavens, gather locally and as a statewide network to get to know each other better, to listen, and to consider their local assets and challenges—ultimately, to learn together.

“Mavens are ‘the bridges’ who make this initiative work,” DuPlessis said.

“Knowing that I have a community beyond my community has bolstered me in my local work,” said maven Lottie Lewis of Allendale. As part of this initiative, Lewis led members of her local team on a fact-finding field trip to Tamaqua, Pennsylvania, in 2019. They went to explore how another small, rural town had spurred connection and growth using arts and culture. They then planned to integrate some of that learning into their local project. “We learned so much from our new friends in Tamaqua,” Lewis said.

“We were inspired by how they engaged their local community to share their ideas about where they live.”

Allendale’s local project plan, though, along with the plans of the other 14 sites in this initiative, took an unexpected turn beginning in the spring of 2020.

“We all had to shift in how we were engaging with one another and ask what our roles are in this moment of quarantine and separation,” according to DuPlessis who said many of the participating teams shifted their focuses to react to the circumstances created by the COVID-19 pandemic and mounting social justice issues.

Since March 20, the arts commission has convened mavens in weekly meetings to continue the practice of sharing, listening and learning together. “That’s what’s been so important to me and other mavens who I now count as dear friends,” Lewis said. She also notes the spirit of the initiative which, built on trust and relationships, has allowed for flexibility with grant-funded local projects in this “uncertain time.”

Each of The Art of Community: Rural SC teams received a $7,500 grant award in FY20 to engage and build community in ways that use arts and culture strategically. “Project plans in January 2020 didn’t look the same three months later in March,” DuPlessis said. Some communities planning festivals and other gatherings have had to postpone those for now. In a number of cases, mavens and their teams retrofitted their projects to respond to the current context and include the following examples:

• In Aiken, in addition to getting helpful information out about the pandemic, the local project also incorporated the NextGen fight for equality, justice and respect for all people through the creation of a ‘peaceful protest’ linking them with other students around the country;
• In Allendale, the local project’s focus became community engagement through a celebration of frontline pandemic workers as ‘hometown heroes;’
• In Bamberg County, the local team developed a ‘Little People’s Learning Page’ to accompany the local newspaper and address learning in a fun, creative way for students who are isolated from one another;
• In Barnwell County, the Town of Blackville team developed a new dance called ‘The Wagon Wheel’ to engage its residents on social media in a healthy activity during a time of isolation;
• In Beaufort County, a collective of Gullah Geechee artists used their voices and talents for public service announcements that address safety protocols for the pandemic;
• In Berkeley County, a Spanish-language video was created to remind its community of best practices for reducing infection rates; and
• In Chester County, the town of Fort Lawn team partnered with local businesses and state parks to showcase artists’ and entrepreneurs’ work to help generate income during this time of economic distress.

Other participating communities in the initiative bolstered their local project planning by addressing infrastructure and equipment needs as they anticipate future community gatherings, festivals and local engagement as part of their community building strategies. For instance, in Walterboro where the WHAM Festival, originally set for March 27-29, was cancelled, Matt Mardell re-examined the needs for this inaugural event by purchasing displays for exhibits and creating a website for the festival–WHAMfestival.org. The festival is now tentatively set for Oct. 23-25, 2020.

Set within the framework of “arts plus economic development,” Mardell said, “I know when the festival does happen, we will be ready and even better prepared for it.”

In addition to implementing local projects, all participants are invited to join additional activities and programs to build their own toolkits for considering the importance of ‘place’ in South Carolina and in their personal lives. They include a community writing workshop series; a field school offering instruction in documentary skills; and asset mapping workshops. These offerings are all coordinated by the arts commission’s Folklife & Traditional Arts Program. In addition to these activities, a rural networking program called CREATE: Rural SC engages rural creative professionals who serve as conduits between the mavens, the local creative economies and the arts commission.

“These new networks and learning opportunities are bridging gaps and connecting us in ways we need to be connected in rural communities and across the state,” Hampton County Maven Audrey Hopkins-Williams of Estill said.

All 15 communities, along with the arts commission, partners and advisors constitute a ‘learning community’ that spans the state and the nation. Its story has been shared in national and state conferences from South Carolina to Iowa and Colorado; and from Detroit to Washington, D.C. using the voices and stories of mavens, advisors and emerging creative leaders.

Also, with more than 25 partners in its national Advisory Council, this learning community has access to a wide range of sectors, insights, geographies and resources for community building using arts and culture. Co-chairs for the advisory council are Pam Breaux, president and CEO for the National Assembly of State Arts Agencies (NASAA), headquartered in Washington; and Bob Reeder, program director for Rural LISC (Local Initiatives Support Corporation), headquartered in New York City.

Looking at the value of community engagement in rural America, Co-Chair Pam Breaux cites The Art of Community: Rural SC as an exemplar for state arts agencies across the country.

“This work has become a leading example of ingenuity in funding, partnership and framework creation for state arts agencies across the country,” she said. Art of Community: Rural SC Director Susan DuPlessis was invited to share the initiative at a National Press Club briefing in Washington in January 2018; Mardell of Colleton County joined her as the local voice and example of growth and development through arts and culture as demonstrated through the Colleton Museum, Farmers Market and Commercial Kitchen. More than 25,000 ‘views’ resulted on social media from that presentation. The South Carolina initiative was also included within a rural action guide on developing prosperity, produced by the National Governors Association, the National Endowment for the Arts and NASAA.

“This initiative is about re-imagining ‘place’ in terms of assets, not deficits,” said Co-Chair Bob Reeder whose professional work in the field of community development crosses the nation.

“We’re building on the strengths of local communities and the power of a network that connects to state and national resources,” he said. “Ultimately, this work is about changing minds.”

Concurring with Reeder, Advisor Dixie Goswami of Clemson, South Carolina noted that the initiative makes visible local people, including young people, as “assets with wisdom and knowledge, not as deficient and needing outside help.” Goswami is director of the Write to Change Foundation and director emerita of Middlebury Bread Loaf NextGen Network.

“We’re a state rich in creativity and ingenuity—and this initiative showcases some of that in our smallest communities” said SCAC Executive Director David Platts. “We are grateful to USDA-Rural Development for first believing in and funding this initiative in 2015. We’ve built a case for creative placemaking—the strategic use of arts and culture to address community issues—and this platform is being showcased nationally. The arts commission has also garnered more support for this approach from the Gaylord and Dorothy Donnelley Foundation as well as funding from the South Carolina General Assembly.

The Art of Community: Rural SC initiative is part of the Community Arts Development program of the arts commission and is one of three program areas that also include artist services and arts education.

“Through this program, we continue to strive to meet our mission-‘to develop a thriving arts environment’ for the people and places in our South Carolina,” said Board of Commissioners Chair Dee Crawford of Aiken, South Carolina. “The arts are invaluable to our communities, both big and small. They are tools for growth, development and social cohesion in each and every county in our state.” Crawford also serves on the Advisory Council for Art of Community: Rural SC.

The South Carolina Arts Commission is supported in part by an award from the National Endowment for the Arts and collaborates in its work with the National Assembly of State Arts Agencies and South Arts. It received funding from USDA-Rural Development to launch this program in 2015; and additional USDA-RD funding from 2017 to 2019. It also has received support from the Gaylord and Dorothy Donnelley Foundation for this initiative since 2018.

More information about The Art of Community: Rural SC can be found at https://www.southcarolinaarts.com/community-development/programs/art-of-community-rural-sc/, including a recently produced film called Meet the Mavens and a brochure featuring all mavens representing 14 South Carolina counties and the Catawba Indian Nation in York County.

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ABOUT THE SOUTH CAROLINA ARTS COMMISSION

With a commitment to excellence across the spectrum of our state’s cultures and forms of expression, the South Carolina Arts Commission pursues its public charge to develop a thriving arts environment, which is essential to quality of life, education, and economic vitality for all South Carolinians.

Created by the South Carolina General Assembly in 1967, the Arts Commission works to increase public participation in the arts by providing grants, direct programs, staff assistance and partnerships in three key areas:

• arts education,
• community arts development,
• and artist development.

Headquartered in Columbia, the Arts Commission is funded by the state of South Carolina, by the federal government through the National Endowment for the Arts and other sources. For more information, visit SouthCarolinaArts.com or call 803.734.8696.

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