Balancing the arts marketing mix
No matter how many shiny new technology gizmos come along, an arts marketer’s job is always going to involve figuring out which communications tools work best for your audiences and your desired results. Sometimes the hardest task is deciding how and when to use the best mix of tools and tactics.
Jennifer Hubbartt, marketing and public relations director for First Stage in Milwaukee, Wis., offers tips for balancing your marketing efforts in this blog post, Planning Your Marketing Mix.
Via: Americans for the Arts ARTSblog