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Marketing help opportunity for non-profit arts orgs

A chance worth taking for Midlands, Upstate arts orgs

APPLICATION DEADLINE: Friday, February 10, 2023

This is on many a radar already, but The Hub leaves nothing to chance.

Riggs Partners holds an annual CreateAthon event to benefit Midlands- and Upstate-area nonprofits. The 25th is coming quickly, on March 23-24, 2023, at which time professionals provide marketing services to nonprofit organizations on a pro bono basis during a 24-hour marathon. Riggs Partners encourages South Carolina’s Midlands and Upstate nonprofits to submit a CreateAthon application by Feb. 10. This year, nonprofit applicants will have the opportunity to submit a video with their applications sharing how they feel CreateAthon can best serve their organization. Applications are available at www.riggspartners.com, and selected nonprofits will be notified in February 2023. "As always, we’re honored to help nonprofits tell their stories in ways that can help move their work forward. And while CreateAthon was designed to benefit nonprofits, the experience has been an incredible gift to us over the years, helping to share both the culture and trajectory of our firm," Riggs Partners President Teresa Coles said. "Having the opportunity to meet so many people who have committed their careers to social impact work, and working alongside them to hone their brand communications, has been some of the most rewarding work we’ve ever done." CreateAthon began as Riggs Partners’ local community service program in 1998 and is now a national 501(c)(3) organization that has recruited more than 100 marketing and communications agencies, universities, professional organizations and corporate marketing teams as CreateAthon partners. This partner network has cumulatively served 1,600+ nonprofit organizations in the United States, Canada, Puerto Rico, United Kingdom and Romania; produced 4,000+ pro bono marketing projects; and delivered pro bono marketing and communications work valued at more than $26 million. Riggs Partners has served more than 200 South Carolina nonprofits since the program’s inception.
Riggs Partners is a creative marketing consultancy that specializes in helping clients build Responsible Brands, aligning organizational health, business strategy and brand marketing. For more information, visit www.riggspartners.com.

Jason Rapp

Communications arts job opens at Winthrop University

APPLICATION DEADLINE: Monday, August 23, 2021

The College of Visual and Performing Arts at Winthrop University is accepting applications for the Director of Communications position.

Winthrop University logo and wordmarkJob Purpose

Reporting to the Dean, the Director of Communications serves as the coordinator of communications and marketing for various co-curricular and educational programs, special events and community engagement for the College of Visual and Performing Arts (CVPA) at Winthrop University. The Director works with a variety of internal and external constituents to execute and promote projects, events, programs, data collection and reports and encourages interest in the College from prospective students and various public constituencies.

Job Summary

The Director of Communications creates and produces recruiting, marketing and branding communications and materials (digital and print-based) for CVPA programs. Handles media relations and promotions. Provides accurate and timely information to a variety of media outlets and through social media; writes press releases; generates and responds to social media posts. Coordinates and promotes specific college and community events and activities. Supports student recruitment through social media, advertising, and outreach to high schools and community colleges; coordinates open houses with the division of Enrollment Management and Marketing; and supports pre-university and ST-ARTS programs.

Qualifications

Required
  • Bachelor’s degree in design, media, technology or arts-related discipline
  • At least two years of experience in marketing and branding, communications/design, social media, and web development
Preferred
  • Experience in public relations, event promotion, content development/editing (web, video and print), and managing a creative team.

Knowledge, Skills, and Abilities Summary

Candidates for this position will need to possess the following:
  • Knowledge of Microsoft Office suite and Adobe Creative Suite
  • Demonstrated ability to quickly master software programs, including web management systems and data collection and reporting software
  • Knowledge of marketing techniques and best practices
  • Proven ability to communicate effectively and develop and maintain appropriate interpersonal relationships
  • Excellent time and project management skills
  • Exceptional writing and editing skills and the ability to communicate effectively to diverse internal and external audiences
  • Ability to develop and maintain effective working relationships with various groups, including faculty, staff, students, department chairs, other university units, media outlets and the general public
Use this link to learn more and apply: https://winthrop.peopleadmin.com/postings/8821

Submitted material

Marketing arts orgs through, beyond COVID

Best practices webinars start next week

Along the lines of its concurrent webinar series on organizational fiscal sustainability, the South Carolina Arts Alliance has another lined up to benefit groups it serves.

In partnership with Greenville marketing and web firm Engenius, yesterday they announced another free webinar series for arts organizations focused on marketing best practices as arts organizations move through and beyond the pandemic. The webinars are useful for arts organizations of all sizes, but the SCAA says on its website that small to medium organizations might find the most benefit. Details and registration links are below for each webinar. Like the financial webinar series, the marketing series is free thanks to funding from S.C. Arts Alliance partners the Gaylord & Dorothy Donnelley Foundation and S.C. Arts Commission.

Session topics and dates

  1. Marketing When Closed: How to Keep Attendees Engaged
    • Thursday, May 14
    • 2 p.m.
  2. Communicating Once You’re Open: How to Speak to Different Audience Groups
    • Thursday, May 21
    • 2 p.m.
Details on these topics and registration are available by clicking here.

Jason Rapp

SC Philharmonic seeks marketing/communications director

Apply before January 12 The South Carolina Philharmonic, based in Columbia, S.C., seeks an energetic, creative, forward-thinking marketing/communications director. Principal duties: Develop and manage communications and marketing strategies to make symphonic music fresh and relevant to a broad, modern audience. Primary responsibilities include:

  • Achieve budgeted goals for earned revenue and strategic goals for organizational communications
  • Create, edit, and disseminate visually compelling and well-written sales and communications materials across channels for (but not limited to): marketing/advertising; news releases/advisories; e-mail newsletters to patrons; event calendars
  • Create and manage engaging content on social media outlets
  • Handle media inquiries and solicit/arrange media appearances for S.C. Phil personnel
  • Develop strategic partnerships with area media outlets
  • Create and manage compelling content for CMS-based website: add/update general content pages; add/update events, news, etc.; coordinate website design needs with vendor
  • Manage brand direction and ensure visual and messaging consistency
  • Create/implement advertising plan each season and manage advertising budget
  • Provide copy, layout/design/production, and editing for: advertising (direct mail, print, digital, outdoor); marketing materials (magnets, decals, guest cards, posters); educational and some fundraising materials; multi-page publications (season brochures, annual review, concert-night program books for Masterworks Series and Youth Orchestras); event invitations for development activities
  • Manage CRM database for list segmentation
  • Serve as a committee liaison as assigned and give regular written and verbal reports on various duties to executive director, board of directors, and board’s executive council
Qualifications, skills, and attributes:
  • Three - five years experience in marketing at another non-profit organization, preferably in the arts-and-culture sector, demonstrating proficiency and success in managing subscription and single-ticket campaigns and organizational communications
  • Bachelor’s degree in related field or equivalent
  • Excellent verbal presentation and written communication skills
  • Ability to manage multiple projects simultaneously, and to respond thoughtfully, calmly, and with excellent judgment to shifting priorities and urgent situations
  • Comfort in a fast-paced, results-oriented environment
  • Knowledge of and passion for classical music highly desirable
  • Commitment to providing world-class, patron-centric customer service in all patron interactions
  • Proficiency in Microsoft Office suite, e-newsletter programs such as Vertical Response, and graphic design software such as InDesign and Illustrator
  • Experience managing data and generating reports using PatronManager or other patron databases highly desirable
  • Respect for and ability to maintain confidentiality of sensitive information
  • Availability to work frequent evenings and weekends
Employee benefits:
  • Generous medical, dental, vision and life insurance contribution (currently 75%)
  • Simple IRA retirement plan with company match (currently 3%)
  • Paid vacation, personal days, and sick leave
  • Optional supplemental insurance (cancer, short- and long-term disability coverage, etc.)
Application process: Send cover letter, resume, and salary requirements before January 12, 2018, to Charlie Owens, Executive Search Consultant, Resonate Search Group: cowens@resonatesearchgroup.com The South Carolina Philharmonic is committed to nondiscrimination and equal opportunity in employment. About the South Carolina Philharmonic: The South Carolina Philharmonic entertains, educates, enriches and excites diverse audiences through live symphonic music. An independent 501(c)(3) non-profit organization, the South Carolina Philharmonic performs and promotes high-quality, professional symphonic music in South Carolina’s capital city, Columbia, serving the community’s needs for cultural development and education, entertainment and tourism since 1964. The 2017-18 season marks the 10th season of the Philharmonic’s fifth Music Director, Morihiko Nakahara, whose arrival in 2008-09 ushered in a new era of artistic excellence for the Midlands’ preeminent performing arts group and one of the leading orchestras in the Southeast. The Philharmonic performs its signature, six-concert Masterworks Series at the Koger Center for the Arts on the campus of the University of South Carolina, along with a wide range of community programs, including concerts and lectures in the community, educational programs in schools and out, and a collaborative “Music for a Cause” program in association with other area charities. Founded in 1964, the S.C. Philharmonic Youth Orchestras (SCPYO) offer exceptional orchestral playing experience for young people throughout the Midlands. Each year more than 200 students participate in three orchestras comprising the region’s top student musicians, age 8 through high school, selected on the basis of competitive audition.

Chapman Cultural Center welcomes Rachel Williams as marketing and communications director

Rachel WilliamsGreenville native Rachel Williams has joined the Chapman Cultural Center in Spartanburg as the marketing and communications director. Williams will create and implement communication, advertising, and marketing strategies across diverse platforms to support the mission of the Chapman Cultural Center and the growth of the Spartanburg Cultural District. Williams' previous experience includes working in marketing for Hartness International, Coldwell Banker Caine, and most recently as the marketing and communications coordinator for Paxton Access. “We’re thrilled to welcome Rachel Williams to the Chapman Cultural Center," said Jennifer Evins, president and CEO. "Rachel's role will be integral in implementing a marketing and communication plan that will help support the Chapman Cultural Center’s strategic goals. It’s our role at Chapman Cultural Center to make sure Spartanburg’s cultural story is told locally, regionally, and nationally.” Via: Chapman Cultural Center    

Chapman Cultural Center in Spartanburg seeks marketing & communications manager

Chapman Cultural CenterReporting directly to the president/CEO, the marketing and communications manager will manage all aspects of marketing, communications and promotions for Chapman Cultural Center. Candidate must be versed in traditional and digital marketing strategy, media planning, event planning, budget management, and graphic design principles. He/she will be responsible for creating marketing strategies that will continue to build CCC’s brand leading to increased awareness, participation, loyalty and attracting new donors and customers. Description of work / primary job factors

  • Develop and execute a comprehensive annual marketing and communications plan that maximizes on our 50 years of providing cultural leadership and inspires increased participation in arts and culture in a culturally vibrant community
  • Utilize competitive research and analysis for insights into campaign development and regional and national market trends to develop innovative marketing strategies
  • Create and curate content for brand positioning in visitor packets, presentations and advertising
  • Enhance public awareness of CCC through increased media coverage at the local, regional, state and national level.
  • Plan and execute earned media and promotions to support CCC; develop relationships with key media and manage media contact lists
  • Create and deliver content for press releases, media relations, case studies, executive bios, corporate newsletters, social media, etc
  • Leverage CCC awards and impact to encourage increased investment
  • Collaborate with CCC team and cultural partners to insure relevant and fresh content for website and social media channels.
  • Establish, drive and assess the impact of existing communications vehicles and look at consolidating, strengthening or establishing new channels including:
    • Direct mail
    • Targeted digital narketing/social media
    • Print and TV
    • E-blasts
    • Content marketing (blogs, PR)
    • CCC website
  • Seek in-kind support in marketing and promotional efforts
  • Manage vendor relationships, contracts/scope of work to meet project deadlines, budget and expectations
  • Ongoing recruitment and management of marketing interns and volunteers
Compensation: $45-60k; commensurate with experience. The complete job description, list of qualifications and application instructions are available online.  

Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15! Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC's College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development. Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members. Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia'’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following. Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15. The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II. Space is limited – find out more and register today! Image - left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian

Learn how to link marketing and audience development to make money!

The South Carolina Arts Commission has again partnered with the University of South Carolina's College of Hospitality, Retail and Sport Management to offer Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry - Linking Marketing and Audience Development to Making Money. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC's Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 1. Featured speakers include Donna Walker-Kuhne (pictured above, left), president of Walker International Communications Group, Inc., and Armen Shaomian  (pictured above, right), assistant professor, Department of Sport and Entertainment Management at the University of South Carolina. Acknowledged as the nation's foremost expert in audience development by the Arts & Business Council, Walker-Kuhne has devoted her professional career to increasing access to the arts. She has raised more than $14 million in earned income promoting the arts to multicultural communities. She is currently vice president for Community Engagement at New Jersey Performing Arts Center and works to develop and deepen relationships with targeted communities through partnerships, special events and group sales. Dr. Shaomian has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in nonprofit arts management and foundational strategies. His prior work includes programs manager/associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. Space is limited - find out more and register today!

Columbia City Ballet seeks marketing director

Columbia City Ballet is seeking a marketing director to join the team.  This position includes designing all materials representing the company. The marketing director has responsibility for advertising production, news releases, photographs, posters, radio and television scripts, brochures, and Dancebills, as well as oversight and design of the website. Prior marketing and graphic design experience is required. Candidates must have an outgoing personality and the ability to work independently in a fast-paced, dynamic environment. Submit your resume, including salary requirements to: Columbia City Ballet, 1545 Main Street, Columbia, S.C. 29201, or via e-mail to JCobb@ColumbiaCityBallet.Com. Find more details about the job duties on the Columbia City Ballet website. About the Columbia City Ballet Currently in its 54th season, Columbia City Ballet’s mission is to be a premier professional ballet company in the Southeast through the presentation of our art and expression to a constantly growing and diverse audience. Central to this mission are the following:

  • Having and growing a repertoire of the highest quality dance, including traditional works by the legendary masters and new works by current, vibrant choreographers;
  • Attracting, training and retaining a company of highly accomplished dancers;
  • Maintaining a regular schedule of performances in the region and touring opportunities throughout the nation;
  • Providing educational opportunities to regional companies through lectures, demonstration, open rehearsals and school performances.
Via: Columbia City Ballet

DATE CHANGE: Gullah Geechee artists free marketing workshop

The “Promoting your Gullah Geechee Art Form” originally scheduled for Nov. 10 in Georgetown has been changed to Dec. 8 at the same time and location. Read the original post about the workshops here.  

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