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Jason Rapp

Marketing arts orgs through, beyond COVID

Best practices webinars start next week


Along the lines of its concurrent webinar series on organizational fiscal sustainability, the South Carolina Arts Alliance has another lined up to benefit groups it serves.

In partnership with Greenville marketing and web firm Engenius, yesterday they announced another free webinar series for arts organizations focused on marketing best practices as arts organizations move through and beyond the pandemic. The webinars are useful for arts organizations of all sizes, but the SCAA says on its website that small to medium organizations might find the most benefit. Details and registration links are below for each webinar. Like the financial webinar series, the marketing series is free thanks to funding from S.C. Arts Alliance partners the Gaylord & Dorothy Donnelley Foundation and S.C. Arts Commission.

Session topics and dates

  1. Marketing When Closed: How to Keep Attendees Engaged
    • Thursday, May 14
    • 2 p.m.
  2. Communicating Once You’re Open: How to Speak to Different Audience Groups
    • Thursday, May 21
    • 2 p.m.
Details on these topics and registration are available by clicking here.

SC Philharmonic seeks marketing/communications director

Apply before January 12 The South Carolina Philharmonic, based in Columbia, S.C., seeks an energetic, creative, forward-thinking marketing/communications director. Principal duties: Develop and manage communications and marketing strategies to make symphonic music fresh and relevant to a broad, modern audience. Primary responsibilities include:

  • Achieve budgeted goals for earned revenue and strategic goals for organizational communications
  • Create, edit, and disseminate visually compelling and well-written sales and communications materials across channels for (but not limited to): marketing/advertising; news releases/advisories; e-mail newsletters to patrons; event calendars
  • Create and manage engaging content on social media outlets
  • Handle media inquiries and solicit/arrange media appearances for S.C. Phil personnel
  • Develop strategic partnerships with area media outlets
  • Create and manage compelling content for CMS-based website: add/update general content pages; add/update events, news, etc.; coordinate website design needs with vendor
  • Manage brand direction and ensure visual and messaging consistency
  • Create/implement advertising plan each season and manage advertising budget
  • Provide copy, layout/design/production, and editing for: advertising (direct mail, print, digital, outdoor); marketing materials (magnets, decals, guest cards, posters); educational and some fundraising materials; multi-page publications (season brochures, annual review, concert-night program books for Masterworks Series and Youth Orchestras); event invitations for development activities
  • Manage CRM database for list segmentation
  • Serve as a committee liaison as assigned and give regular written and verbal reports on various duties to executive director, board of directors, and board’s executive council
Qualifications, skills, and attributes:
  • Three - five years experience in marketing at another non-profit organization, preferably in the arts-and-culture sector, demonstrating proficiency and success in managing subscription and single-ticket campaigns and organizational communications
  • Bachelor’s degree in related field or equivalent
  • Excellent verbal presentation and written communication skills
  • Ability to manage multiple projects simultaneously, and to respond thoughtfully, calmly, and with excellent judgment to shifting priorities and urgent situations
  • Comfort in a fast-paced, results-oriented environment
  • Knowledge of and passion for classical music highly desirable
  • Commitment to providing world-class, patron-centric customer service in all patron interactions
  • Proficiency in Microsoft Office suite, e-newsletter programs such as Vertical Response, and graphic design software such as InDesign and Illustrator
  • Experience managing data and generating reports using PatronManager or other patron databases highly desirable
  • Respect for and ability to maintain confidentiality of sensitive information
  • Availability to work frequent evenings and weekends
Employee benefits:
  • Generous medical, dental, vision and life insurance contribution (currently 75%)
  • Simple IRA retirement plan with company match (currently 3%)
  • Paid vacation, personal days, and sick leave
  • Optional supplemental insurance (cancer, short- and long-term disability coverage, etc.)
Application process: Send cover letter, resume, and salary requirements before January 12, 2018, to Charlie Owens, Executive Search Consultant, Resonate Search Group: cowens@resonatesearchgroup.com The South Carolina Philharmonic is committed to nondiscrimination and equal opportunity in employment. About the South Carolina Philharmonic: The South Carolina Philharmonic entertains, educates, enriches and excites diverse audiences through live symphonic music. An independent 501(c)(3) non-profit organization, the South Carolina Philharmonic performs and promotes high-quality, professional symphonic music in South Carolina’s capital city, Columbia, serving the community’s needs for cultural development and education, entertainment and tourism since 1964. The 2017-18 season marks the 10th season of the Philharmonic’s fifth Music Director, Morihiko Nakahara, whose arrival in 2008-09 ushered in a new era of artistic excellence for the Midlands’ preeminent performing arts group and one of the leading orchestras in the Southeast. The Philharmonic performs its signature, six-concert Masterworks Series at the Koger Center for the Arts on the campus of the University of South Carolina, along with a wide range of community programs, including concerts and lectures in the community, educational programs in schools and out, and a collaborative “Music for a Cause” program in association with other area charities. Founded in 1964, the S.C. Philharmonic Youth Orchestras (SCPYO) offer exceptional orchestral playing experience for young people throughout the Midlands. Each year more than 200 students participate in three orchestras comprising the region’s top student musicians, age 8 through high school, selected on the basis of competitive audition.

Chapman Cultural Center welcomes Rachel Williams as marketing and communications director

Rachel WilliamsGreenville native Rachel Williams has joined the Chapman Cultural Center in Spartanburg as the marketing and communications director. Williams will create and implement communication, advertising, and marketing strategies across diverse platforms to support the mission of the Chapman Cultural Center and the growth of the Spartanburg Cultural District. Williams' previous experience includes working in marketing for Hartness International, Coldwell Banker Caine, and most recently as the marketing and communications coordinator for Paxton Access. “We’re thrilled to welcome Rachel Williams to the Chapman Cultural Center," said Jennifer Evins, president and CEO. "Rachel's role will be integral in implementing a marketing and communication plan that will help support the Chapman Cultural Center’s strategic goals. It’s our role at Chapman Cultural Center to make sure Spartanburg’s cultural story is told locally, regionally, and nationally.” Via: Chapman Cultural Center    

Chapman Cultural Center in Spartanburg seeks marketing & communications manager

Chapman Cultural CenterReporting directly to the president/CEO, the marketing and communications manager will manage all aspects of marketing, communications and promotions for Chapman Cultural Center. Candidate must be versed in traditional and digital marketing strategy, media planning, event planning, budget management, and graphic design principles. He/she will be responsible for creating marketing strategies that will continue to build CCC’s brand leading to increased awareness, participation, loyalty and attracting new donors and customers. Description of work / primary job factors

  • Develop and execute a comprehensive annual marketing and communications plan that maximizes on our 50 years of providing cultural leadership and inspires increased participation in arts and culture in a culturally vibrant community
  • Utilize competitive research and analysis for insights into campaign development and regional and national market trends to develop innovative marketing strategies
  • Create and curate content for brand positioning in visitor packets, presentations and advertising
  • Enhance public awareness of CCC through increased media coverage at the local, regional, state and national level.
  • Plan and execute earned media and promotions to support CCC; develop relationships with key media and manage media contact lists
  • Create and deliver content for press releases, media relations, case studies, executive bios, corporate newsletters, social media, etc
  • Leverage CCC awards and impact to encourage increased investment
  • Collaborate with CCC team and cultural partners to insure relevant and fresh content for website and social media channels.
  • Establish, drive and assess the impact of existing communications vehicles and look at consolidating, strengthening or establishing new channels including:
    • Direct mail
    • Targeted digital narketing/social media
    • Print and TV
    • E-blasts
    • Content marketing (blogs, PR)
    • CCC website
  • Seek in-kind support in marketing and promotional efforts
  • Manage vendor relationships, contracts/scope of work to meet project deadlines, budget and expectations
  • Ongoing recruitment and management of marketing interns and volunteers
Compensation: $45-60k; commensurate with experience. The complete job description, list of qualifications and application instructions are available online.  

Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15! Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC's College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development. Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members. Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia'’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following. Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15. The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II. Space is limited – find out more and register today! Image - left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian

Learn how to link marketing and audience development to make money!

The South Carolina Arts Commission has again partnered with the University of South Carolina's College of Hospitality, Retail and Sport Management to offer Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry - Linking Marketing and Audience Development to Making Money. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC's Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 1. Featured speakers include Donna Walker-Kuhne (pictured above, left), president of Walker International Communications Group, Inc., and Armen Shaomian  (pictured above, right), assistant professor, Department of Sport and Entertainment Management at the University of South Carolina. Acknowledged as the nation's foremost expert in audience development by the Arts & Business Council, Walker-Kuhne has devoted her professional career to increasing access to the arts. She has raised more than $14 million in earned income promoting the arts to multicultural communities. She is currently vice president for Community Engagement at New Jersey Performing Arts Center and works to develop and deepen relationships with targeted communities through partnerships, special events and group sales. Dr. Shaomian has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in nonprofit arts management and foundational strategies. His prior work includes programs manager/associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. Space is limited - find out more and register today!

Columbia City Ballet seeks marketing director

Columbia City Ballet is seeking a marketing director to join the team.  This position includes designing all materials representing the company. The marketing director has responsibility for advertising production, news releases, photographs, posters, radio and television scripts, brochures, and Dancebills, as well as oversight and design of the website. Prior marketing and graphic design experience is required. Candidates must have an outgoing personality and the ability to work independently in a fast-paced, dynamic environment. Submit your resume, including salary requirements to: Columbia City Ballet, 1545 Main Street, Columbia, S.C. 29201, or via e-mail to JCobb@ColumbiaCityBallet.Com. Find more details about the job duties on the Columbia City Ballet website. About the Columbia City Ballet Currently in its 54th season, Columbia City Ballet’s mission is to be a premier professional ballet company in the Southeast through the presentation of our art and expression to a constantly growing and diverse audience. Central to this mission are the following:

  • Having and growing a repertoire of the highest quality dance, including traditional works by the legendary masters and new works by current, vibrant choreographers;
  • Attracting, training and retaining a company of highly accomplished dancers;
  • Maintaining a regular schedule of performances in the region and touring opportunities throughout the nation;
  • Providing educational opportunities to regional companies through lectures, demonstration, open rehearsals and school performances.
Via: Columbia City Ballet

DATE CHANGE: Gullah Geechee artists free marketing workshop

The “Promoting your Gullah Geechee Art Form” originally scheduled for Nov. 10 in Georgetown has been changed to Dec. 8 at the same time and location. Read the original post about the workshops here.  

DATE CHANGE: Gullah Geechee artists invited to free marketing workshop

PLEASE NOTE DATE CHANGE: The meeting originally scheduled for Nov. 10 has been rescheduled for Dec. 8 at the same time and location. The South Carolina Arts Commission, in partnership with  local libraries, will present the second and third of three professional development workshops, Promoting your Gullah Geechee Art Form. The workshops will help Gullah Geechee artists create support materials necessary to promote their art work.

Dates and locations:

Both workshops run from 6 – 9 p.m. and are offered free of charge. Space for each workshop is limited to the first 30 registrants. To register for either workshop, artists should call (803) 734-8693 or email sduplessis@arts.sc.gov  and provide workshop location, name, phone number and email address.

"The workshops are especially designed for Gullah Geechee residents who practice or represent one or more of the cultural expressions outlined in the Gullah Geechee Corridor’s management plan,” said Ken May, South Carolina Arts Commission executive director. Those areas include music, arts, handicrafts, foodways, spirituality, language, education and economic development. The development of these workshops began after a series of community arts meetings in 2013, where the Arts Commission, in partnership with the Gullah Geechee Cultural Heritage Corridor Commission, heard from more than 80 artists and community residents in the Corridor. “Our ongoing goal is to make new relationships that bring new resources to people and create interest in the Corridor – both in the state and beyond,” May said. “This series of workshops for Gullah Geechee artists will hopefully provide a template for replication in the four-state corridor.” The other states in the Corridor are North Carolina, Georgia and Florida. “We are also pleased to present these workshops in partnership with local libraries, which serve as essential community resources,” May said. The first workshop was held Sept. 30 at the Mt. Pleasant Branch of the Charleston County Library. All three workshops will be led by Charleston native Kerri Forrest, award-winning journalist and owner of Social Creative Media Consulting. Active in the Charleston region since her return from a distinguished career in Washington, D.C., in 2010, Forrest currently is director of Institutional Advancement for the American College of the Building Arts. She also chairs the speaker selection committee for TEDx Charleston. Other artists and local arts leaders will also participate. For additional information about the program and future meetings, contact Arts Participation Program Director Susan DuPlessis, sduplessis@arts.sc.gov or (803) 734-8693. Images, left to right: cane maker Thomas Williams (photo by Randall Hill); ironworker Carlton Simmons About the South Carolina Arts Commission The South Carolina Arts Commission is the state agency charged with creating a thriving arts environment that benefits all South Carolinians, regardless of their location or circumstances. Created by the South Carolina General Assembly in 1967, the Arts Commission works to increase public participation in the arts by providing services, grants and leadership initiatives in three areas: arts education, community arts development and artist development. Headquartered in Columbia, S.C., the Arts Commission is funded by the state of South Carolina, by the federal government through the National Endowment for the Arts and other sources. For more information, visit www.SouthCarolinaArts.com or call (803) 734-8696. About the Gullah Geechee Cultural Heritage Corridor The Gullah Geechee Cultural Heritage Corridor was designated a national heritage area by Congress on Oct. 12, 2006. The Corridor was created to recognize contributions made to American culture and history by African Americans known as Gullah Geechee, who settled in the coastal counties of South Carolina, Georgia, North Carolina, and Florida; to assist organizations in the four states in interpreting and preserving Gullah Geechee folklore, arts, crafts, and music; and to assist in identifying and preserving Gullah Geechee sites, historical data and artifacts for the benefit and education of the public. South Carolina’s Gullah Geechee Corridor includes the eight coastal counties of Horry, Georgetown, Berkeley, Charleston , Dorchester, Colleton, Beaufort and Jasper, as well as parts of three inland counties: Marion, Williamsburg, and Hampton. For more information, visit www.gullahgeecheecorridor.org.

Laurel & Milly

Add your event to Arts Daily!

The South Carolina Arts Commission's arts calendar, Arts Daily, has joined forces with The Hub. Now you can visit one place to view or submit arts news AND events! Long-time Arts Daily users will notice that the revamped event submission process is simpler. You can also add your arts venue (if you haven't already) to The Hub's venue list through the Arts Daily submission process. Online readers of Arts Daily can search and sort events to find activities based on location, art form or type of event. Is your event or opportunity right for Arts Daily? If it's arts-related, open to the public, and of interest to people in South Carolina, then yes! Event types include auditions, calls for entries & contests, classes, conferences, exhibitions, fellowships & residencies, openings, book signings, performances, screenings and more. You'll choose the type when you submit your event or opportunity. To submit arts events to Arts Daily, use the Submit Events button. (Be sure to submit your event at least one month in advance.) If your event has an interesting news element, you can also send it to The Hub through the Submit Story button. Arts events submitted at least one month in advance will appear on the Arts Daily website, and some will be recorded for radio.

How to decide what to submit where

Submit Event to Arts Daily: Arts Daily listings and radio announcements are limited to the key details and a brief description of your event and will direct readers to your website or organization for a lengthier description. Arts events submitted at least one month before the event will be posted to the online Arts Daily calendar. Not all events are recorded for the radio. The earlier you submit, the longer it will appear on the Arts Daily site for readers to find and the better chance the event will be recorded for radio. You can even submit an entire season at once! Submit Story to The Hub: If your event has a news component, you can also submit a lengthier article or news release through The Hub's Submit Story button. Story submissions, if accepted, appear as articles on The Hub's main page and "roll off" the page as other articles are posted -- the lifespan of a Hub article is much shorter than an Arts Daily entry. Hub articles will direct readers to your website or organization for more information. What makes an event newsworthy? A few questions to ask: Does the event relate to a larger purpose (e.g., an artist's studio or gallery opening is a result of the arts reviving a downtown, a celebrity S.C. artist is participating to raise awareness and/or funds, a student exhibition illustrates the benefit of arts education, etc.)? Is this a first time for the event, or a milestone anniversary? Did the project break an attendance or fundraising record? Sometimes the news element occurs after an event when you're ready to share results and photos. Bottom line: Submit ALL arts events to Arts Daily, at least one month in advance. Submit more info about your event to The Hub ONLY if there is an extra news element. Remember, you may also use the Submit Story button to send your feature articles, blog posts, stories, etc. about arts topics other than events.

Writing your Arts Daily Event Description

Arts Daily web listings and radio announcements are designed to provide the most vital pieces of information about your event or opportunity and refer users to ArtsDaily.org and/or to your website or organization for details. We encourage you to use your Event Description space to provide a self-contained, factual summary of your event or opportunity. ONLY the text in the Event Description field will be used in your radio announcement, should your submission be chosen for broadcast. What to include in the Event Description:
  • The name of the event or opportunity and a brief description of it
  • Who is responsible for it (hosting or presenting organization)
  • Where (venue and city)
  • When (date and time)
  • Cost to participate
  • Deadline for the public to participate (e.g., registration, submission), if applicable. (Note: This is not a deadline for posting on Arts Daily.)
What not to include in the Event Description:
  • Contact information. Radio announcements will direct listeners to the Arts Daily website where you have entered this information.
  • Superlatives (such as “the best,” “beautiful,” “a great achievement,” etc.) will be excluded from the final listing.
Want a template? Try this: (Name of the presenting or host organization) presents (name of the event), (event date) at (event time), at (event venue) in (city, and state if not South Carolina). (Provide a description of the event, so that Arts Daily users will understand what it is and whether or not they would like to attend.) Tickets are (cost). (Provide registration and/or submission requirements and/or deadline, if applicable.) Questions? We're happy to help. Contact us here. About Arts Daily Arts Daily is a partnership between the South Carolina Arts Commission, South Carolina Public Radio, and the College of Charleston.