These suds are no duds

It’s mid-day on a Friday. What’s on your mind?

Creative Impact beer can label

Click image to enlarge. Art by Brelyn LeCheminant.


The weekend. The weekend is on your mind.

We at The Hub are but humble state employees and, as such, are given to bourgeois proclivities as, well, “taking it easy” on a Friday here and there. Thoughts of the weekend can (sometimes) creep in while doing our best to maintain our professional composure—and your trust—on the work week’s ultimate day.

But still. Weekend. It’s, like, here. Or at least tantalizingly close. Weeeeekend. Feel it swirl around in your brain silkily, just so.

Ahem.

At some point during yours, if—and only if—you’re 21 or older, consider checking out a new offering on South Carolina’s craft beer scene. Creative Impact is the result of a collaboration between the South Carolina Arts Alliance, our near and dear drinking buddies friends (to the extent a state agency has them), and Frothy Beard Brewing Company in Charleston. (With additional contribution from #SCartists Brelyn LeCheminant who designed the label art.)

The new pale ale made its debut last week with Arts Advocacy Week in South Carolina and pays tribute to the 115,000 creative professionals in our state. That describes us and, well, we say cheers to that. You can learn more about Creative Impact here from the alliance’s GP McLeer, LeCheminant, and representatives from Frothy Beard in the latest episode of the alliance’s podcast, “The Dive.”