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Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15! Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC's College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development. Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members. Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia'’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following. Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15. The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II. Space is limited – find out more and register today! Image - left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian

Learn how to link marketing and audience development to make money!

The South Carolina Arts Commission has again partnered with the University of South Carolina's College of Hospitality, Retail and Sport Management to offer Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry - Linking Marketing and Audience Development to Making Money. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC's Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 1. Featured speakers include Donna Walker-Kuhne (pictured above, left), president of Walker International Communications Group, Inc., and Armen Shaomian  (pictured above, right), assistant professor, Department of Sport and Entertainment Management at the University of South Carolina. Acknowledged as the nation's foremost expert in audience development by the Arts & Business Council, Walker-Kuhne has devoted her professional career to increasing access to the arts. She has raised more than $14 million in earned income promoting the arts to multicultural communities. She is currently vice president for Community Engagement at New Jersey Performing Arts Center and works to develop and deepen relationships with targeted communities through partnerships, special events and group sales. Dr. Shaomian has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in nonprofit arts management and foundational strategies. His prior work includes programs manager/associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. Space is limited - find out more and register today!