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Making Money III: Marketing, Development, and Audience Surveying with Purpose

Making Money III is May 19 - register today!

The South Carolina Arts Commission is again partnering with USC’s Department of Sport and Entertainment Management to offer Making Money III.  Effective organizations need information to make sound decisions. Designing and executing solid survey projects is just one part of a larger puzzle. This workshop will teach arts leaders how to gather and maximize information in ways that lead to making money. Participants will walk away with new approaches to this often challenging work.

This three-part seminar will featuring guest experts and hands-on learning around these topics: Part 1: Driving organizational success and financial stability. Best practices from an award-winning arts leader. Part 2: Making your social media work for you!  Strategies and tips to better engage your patrons and followers. Part 3: Surveying with purpose. This 3.5-hour session with a working lunch will help organizations to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information. Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff. Making Money III: Audience Surveying with Purpose May 19 9 a.m. – 4 p.m. Russell House University Union University of South Carolina—Columbia Campus Registration is $89 per person and includes refreshments, boxed lunch and conference materials. Space is limited – find out more and register today! Speakers: Surale Phillips, President and Lead Consultant at Decision Support Partners, Inc. surale_phillipsSurale Phillips has provided research and consulting services to the arts for 25 years. Her work has been the foundation of projects supported by the NEA, Wallace Foundation, Irvine Foundation, Knight Foundation, and other national and local grant makers. Her more than 150 clients have included arts service organizations, municipalities, and nonprofit arts organizations of every discipline in nearly every state. She is a regular coach and presenter at the Americans for the Arts national convention and the National Arts Marketing Project conference. Her most recent workshops were hosted by Convening Culture for the State of Florida, Raleigh Office of Arts, and ArtsMemphis. Jennifer Clark Evins, President/CEO, Chapman Cultural Center, Inc., and 2007 Verner Award Winner evins_jenniferAs President/CEO, Evins heads the 4th largest and oldest local arts agency in South Carolina, leading a conglomerate of seven nonprofit collaborative partners that “co-locate” at the Chapman Cultural Center. Evins joined CCC in August 2010 as Senior Development Director and assumed the duties of the President/CEO in June 2011. Evins’ experience in the nonprofit sector was as a volunteer leader in Spartanburg for nearly 24 years. Most notably, she spearheaded the capital campaign that built the Chapman Cultural Center, raising more than $42 million, and later raising $10 million for a new Spartanburg YMCA. Evins has lead numerous creative placemaking projects including winning the Bloomberg Philanthropies Public Art Challenge. Prior to joining the nonprofit field in 2010, Evins had an extensive professional career in marketing and public relations. Armen Shaomian, DMA, Assistant Professor, Dept. of Sport and Entertainment Management armenDr. Shaomian is the producer and creator of the highly acclaimed Making Money series. He has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in non-profit arts management and foundational strategies. Prior work includes programs manager / associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. In his role as their associate producer, Dr. Shaomian oversaw live performance logistics as well as strategic relations with the Baryshnikov Arts Center in New York City, the Smithsonian American Art Museum and the John F. Kennedy Center for the Performing Arts in Washington, D.C., as well as the United States Department of Education and the United States Presidential Scholars program. His work with the NFAA included cost analysis and contract negotiations, allowing the Foundation to save fiscally while raising the quality of its programming. In 2016, he was nominated for the University of South Carolina’s Michael J. Mungo Undergraduate Teaching Award. Dr. Shaomian currently serves on the board of the Music and Entertainment Industry Educators Association (MEIEA).

Making Money III: Audience Surveying with Purpose

Early Bird registration extended to April 24. The South Carolina Arts Commission is again partnering with USC's Department of Sport and Entertainment Management to offer Making Money III.  This workshop will help arts organizations of any size to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information. A working lunch will give participants a chance to practice what they learn. The session will conclude with report outs and group Q&A about the lunchtime exercise. Featured speaker and national arts consultant Surale Phillips will present a session geared toward South Carolina arts leaders. Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff. Making Money III: Audience Surveying with Purpose May 19 9 a.m. - 4 p.m. Russell House University Union University of South Carolina—Columbia Campus Early Bird registration: $79 - ends April 24. Two or more from same organization: $69. Space is limited - find out more and register today! Session Descriptions This three-part seminar will include the following topics, featuring guest experts and hands-on learning. Part 1: The key to organizational success and financial stability. Part 2: Make your social media work for you!  Learn about strategies and tips to better engage your patrons and followers. Part 3: This 3.5-hour session with working lunch will help organizations to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information. Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff. Speakers: Surale Phillips, President and Lead Consultant at Decision Support Partners, Inc. surale_phillipsSurale Phillips has provided research and consulting services to the arts for 25 years. Her work has been the foundation of projects supported by the NEA, Wallace Foundation, Irvine Foundation, Knight Foundation, and other national and local grant makers. Her more than 150 clients have included arts service organizations, municipalities, and nonprofit arts organizations of every discipline in nearly every state. She is a regular coach and presenter at the Americans for the Arts national convention and the National Arts Marketing Project conference. Her most recent workshops were hosted by Convening Culture for the State of Florida, Raleigh Office of Arts, and ArtsMemphis. Jennifer Clark Evins, President/CEO, Chapman Cultural Center, Inc., and 2007 Verner Award Winner evins_jenniferAs President/CEO, Evins heads the 4th largest and oldest local arts agency in South Carolina, leading a conglomerate of seven nonprofit collaborative partners that “co-locate” at the Chapman Cultural Center. Evins joined CCC in August 2010 as Senior Development Director and assumed the duties of the President/CEO in June 2011. Evins’ experience in the nonprofit sector was as a volunteer leader in Spartanburg for nearly 24 years. Most notably, she spearheaded the capital campaign that built the Chapman Cultural Center, raising more than $42 million, and later raising $10 million for a new Spartanburg YMCA. Evins has lead numerous creative placemaking projects including winning the Bloomberg Philanthropies Public Art Challenge. Prior to joining the nonprofit field in 2010, Evins had an extensive professional career in marketing and public relations. Armen Shaomian, DMA, Assistant Professor, Dept. of Sport and Entertainment Management armenDr. Shaomian is the producer and creator of the highly acclaimed Making Money series. He has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in non-profit arts management and foundational strategies. Prior work includes programs manager / associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. In his role as their associate producer, Dr. Shaomian oversaw live performance logistics as well as strategic relations with the Baryshnikov Arts Center in New York City, the Smithsonian American Art Museum and the John F. Kennedy Center for the Performing Arts in Washington, D.C., as well as the United States Department of Education and the United States Presidential Scholars program. His work with the NFAA included cost analysis and contract negotiations, allowing the Foundation to save fiscally while raising the quality of its programming. In 2016, he was nominated for the University of South Carolina’s Michael J. Mungo Undergraduate Teaching Award. Dr. Shaomian currently serves on the board of the Music and Entertainment Industry Educators Association (MEIEA).

Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15! Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC's College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development. Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members. Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia'’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following. Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15. The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II. Space is limited – find out more and register today! Image - left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian

Learn how to link marketing and audience development to make money!

The South Carolina Arts Commission has again partnered with the University of South Carolina's College of Hospitality, Retail and Sport Management to offer Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry - Linking Marketing and Audience Development to Making Money. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC's Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 1. Featured speakers include Donna Walker-Kuhne (pictured above, left), president of Walker International Communications Group, Inc., and Armen Shaomian  (pictured above, right), assistant professor, Department of Sport and Entertainment Management at the University of South Carolina. Acknowledged as the nation's foremost expert in audience development by the Arts & Business Council, Walker-Kuhne has devoted her professional career to increasing access to the arts. She has raised more than $14 million in earned income promoting the arts to multicultural communities. She is currently vice president for Community Engagement at New Jersey Performing Arts Center and works to develop and deepen relationships with targeted communities through partnerships, special events and group sales. Dr. Shaomian has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in nonprofit arts management and foundational strategies. His prior work includes programs manager/associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. Space is limited - find out more and register today!