Register by May 15 for “Making Money” workshop
Space is limited! Register by May 15!
On May 17, the South Carolina Arts Commission is partnering with the USC Department of Sport and Entertainment Management to teach nonprofit arts organizations how to generate more income.
Making Money: Audience Development and Marketing for the Nonprofit Arts and Entertainment Management Industry will explore how successful audience development and marketing strategies can generate greater income. Participants will learn how to develop an organization-wide focus on audience development; analyze their current situation and market; set audience development objectives, implement strategies and measure success.
Who should attend: Staff responsible for marketing, audience development, box office management, ticketing and database management, as well as executive directors and board members.
Featured speaker Sara Billman, marketing and communications director for the University Musical Society at the University of Michigan, will address consumer behavior theories to explore what influences patrons.
The workshop takes place May 17 at the USC Capstone Conference Center in Columbia. Registration is $79 or $89, depending upon size of organization.