Marketing arts orgs through, beyond COVID

Best practices webinars start next week


Along the lines of its concurrent webinar series on organizational fiscal sustainability, the South Carolina Arts Alliance has another lined up to benefit groups it serves.

In partnership with Greenville marketing and web firm Engenius, yesterday they announced another free webinar series for arts organizations focused on marketing best practices as arts organizations move through and beyond the pandemic.

The webinars are useful for arts organizations of all sizes, but the SCAA says on its website that small to medium organizations might find the most benefit. Details and registration links are below for each webinar.

Like the financial webinar series, the marketing series is free thanks to funding from S.C. Arts Alliance partners the Gaylord & Dorothy Donnelley Foundation and S.C. Arts Commission.


Session topics and dates

  1. Marketing When Closed: How to Keep Attendees Engaged
    • Thursday, May 14
    • 2 p.m.
  2. Communicating Once You’re Open: How to Speak to Different Audience Groups
    • Thursday, May 21
    • 2 p.m.

Details on these topics and registration are available by clicking here.