Making Money seminar for nonprofit arts organizations

Do you need to generate more income for your nonprofit arts organization? Are your audience development and marketing efforts related to your artistic and financial objectives?

The South Carolina Arts Commission is partnering with the USC Department of Sport and Entertainment Management to offer Making Money: Audience Development and Marketing for the Nonprofit Arts and Entertainment Management Industry.

This seminar will explore how successful audience development and marketing strategies can generate greater income. Participants will learn how to develop an organization-wide focus on audience development; analyze their current situation and market; set audience development objectives, implement strategies and measure success.

Who should attend: Staff responsible for marketing, audience development, box office management, ticketing and database management, as well as executive directors and board members.

Featured speaker Sara Billman, marketing and communications director for the University Musical Society, will address consumer behavior theories to explore what influences patrons.

The seminar takes place May 17 at the USC Capstone Conference Center in Columbia. Early bird registration is just $69.

Find out more and register today!