Making Money II seminar – speakers added and early-bird price extended

Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15!

Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC’s College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development.

Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members.

Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia’’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following.

Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC.

Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15.

The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II.

Space is limited – find out more and register today!

Image – left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian


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