Arts Daily / Museum Matinee: Miss Springmaid

Museum Matinee: Miss Springmaid

The 2019 Horry County Museum Documentary Film Series continues July 17 at 1 p.m. with Miss Springmaid, part of the Carolina Stories Series by SCETV. This film tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach, SC as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.