Documentary Film: Miss Springmaid
The 2021 Horry County Museum Documentary Film Series continues with the SCETV film Miss Springmaid.
This film, part of the Carolina Stories Series by SCETV, tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach, SC as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.
The screening is free, at 1 p.m. Wednesday, September 29, at the Horry County Museum.