Documentary Film: Miss Springmaid

The 2024 Horry County Museum Documentary Film Series continues with Miss Springmaid. This film, part of the Carolina Stories Series by SCETV, tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach, SC as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.
The free screening begins at 1 p.m., Wednesday, March 13, at the Horry County Museum, located at 805 Main Street in Conway.
The Horry County Museum Documentary Film Matinees will continue throughout 2024.