Arts Daily / Museum Matinee: Miss Springmaid

Museum Matinee: Miss Springmaid

The 2018 Horry County Museum Documentary Film Series continues with Miss Springmaid May 16 at 1 p.m. This 30-minute film tells the story of World War I hero and legendary advertising savant Elliott White Springs, offering an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the country’s advertising industry. This film is part of the Carolina Stories Series by SCETV. Free.