Making Money III: Marketing, Development, and Audience Surveying with Purpose

Making Money III is May 19 - register today!

The South Carolina Arts Commission is again partnering with USC’s Department of Sport and Entertainment Management to offer Making Money III.  Effective organizations need information to make sound decisions. Designing and executing solid survey projects is just one part of a larger puzzle. This workshop will teach arts leaders how to gather and maximize information in ways that lead to making money. Participants will walk away with new approaches to this often challenging work.

This three-part seminar will featuring guest experts and hands-on learning around these topics: Part 1: Driving organizational success and financial stability. Best practices from an award-winning arts leader. Part 2: Making your social media work for you!  Strategies and tips to better engage your patrons and followers. Part 3: Surveying with purpose. This 3.5-hour session with a working lunch will help organizations to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information. Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff. Making Money III: Audience Surveying with Purpose May 19 9 a.m. – 4 p.m. Russell House University Union University of South Carolina—Columbia Campus Registration is $89 per person and includes refreshments, boxed lunch and conference materials. Space is limited – find out more and register today! Speakers: Surale Phillips, President and Lead Consultant at Decision Support Partners, Inc. surale_phillipsSurale Phillips has provided research and consulting services to the arts for 25 years. Her work has been the foundation of projects supported by the NEA, Wallace Foundation, Irvine Foundation, Knight Foundation, and other national and local grant makers. Her more than 150 clients have included arts service organizations, municipalities, and nonprofit arts organizations of every discipline in nearly every state. She is a regular coach and presenter at the Americans for the Arts national convention and the National Arts Marketing Project conference. Her most recent workshops were hosted by Convening Culture for the State of Florida, Raleigh Office of Arts, and ArtsMemphis. Jennifer Clark Evins, President/CEO, Chapman Cultural Center, Inc., and 2007 Verner Award Winner evins_jenniferAs President/CEO, Evins heads the 4th largest and oldest local arts agency in South Carolina, leading a conglomerate of seven nonprofit collaborative partners that “co-locate” at the Chapman Cultural Center. Evins joined CCC in August 2010 as Senior Development Director and assumed the duties of the President/CEO in June 2011. Evins’ experience in the nonprofit sector was as a volunteer leader in Spartanburg for nearly 24 years. Most notably, she spearheaded the capital campaign that built the Chapman Cultural Center, raising more than $42 million, and later raising $10 million for a new Spartanburg YMCA. Evins has lead numerous creative placemaking projects including winning the Bloomberg Philanthropies Public Art Challenge. Prior to joining the nonprofit field in 2010, Evins had an extensive professional career in marketing and public relations. Armen Shaomian, DMA, Assistant Professor, Dept. of Sport and Entertainment Management armenDr. Shaomian is the producer and creator of the highly acclaimed Making Money series. He has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in non-profit arts management and foundational strategies. Prior work includes programs manager / associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. In his role as their associate producer, Dr. Shaomian oversaw live performance logistics as well as strategic relations with the Baryshnikov Arts Center in New York City, the Smithsonian American Art Museum and the John F. Kennedy Center for the Performing Arts in Washington, D.C., as well as the United States Department of Education and the United States Presidential Scholars program. His work with the NFAA included cost analysis and contract negotiations, allowing the Foundation to save fiscally while raising the quality of its programming. In 2016, he was nominated for the University of South Carolina’s Michael J. Mungo Undergraduate Teaching Award. Dr. Shaomian currently serves on the board of the Music and Entertainment Industry Educators Association (MEIEA).

Appalachian gateway communities workshop to offer cultural heritage tourism assistance

The Appalachian Regional Commission (ARC) and the National Endowment for the Arts, in partnership with the Conservation Fund, are offering a technical assistance workshop in Ringgold, Ga., May 9–11 on creating sustainable natural and cultural heritage tourism development in Appalachian "gateway" communities—those that are entry points to Appalachia's national and state parks and forests. Teams will learn how to jump start economic growth in their communities through public arts promotion, cultural heritage and natural resource tourism, and preservation and stewardship of community character. Applicants or their gateway communities must be located in an Appalachian county designated by ARC as economically distressed, transitional, or at-risk. Eligible South Carolina counties are Anderson, Cherokee, Greenville, Oconee, Pickens, and Spartanburg. (Maps and lists of Appalachian counties' economic status for FY 2017 are available on the ARC website.) Participating communities must send a team of four to seven key members, including at least one member from the arts. Experts will assist each team in developing an action plan for capitalizing on their community's unique natural and cultural heritage resources and the arts. Participating teams will also be eligible to apply for seed grant funding to help them implement the action plan they develop at the workshop. The workshop registration fee is $550 per team; limited travel assistance may be available on a case-by-case basis. Applications are due March 24. More information and registration details are available online.

South Arts hosting 2016 Performing Arts Exchange in Orlando, Fla.

Early bird registration ends July 29. The Performing Arts Exchange, hosted by South Arts, is the primary marketplace and forum for performing arts presenting and touring – artists and work, ideas, learning and information – in the eastern US. This year's PAE takes place Sept. 26-29 in Orlando, Fla. Conference activities include live performances, professional development workshops, networking and hospitality events. The purpose of PAE is to connect artists with audiences by fostering excellence in all aspects of presenting and touring the performing arts. Registration fees vary for presenters, supporters, artists and students. Early bird registration ends July 29. Find out more on the PAE website. Via: South Arts

All levels of ability and experience welcome at 2016 S.C. Clay Conference

Registration deadline is Feb. 5. SC Clay ConferenceMaking Clay Personal is the theme of the second annual South Carolina Clay Conference, taking place Feb, 26-28, 2016, at the Newberry Firehouse Conference Center in Newberry, S.C. Presenters Michael Sherrill, Glenda E. Guion and Bill Griffith will take attendees through the journey of creating objects in clay that are uniquely personal and expressive of the individual artist. All levels of ability and experience are invited to attend. “I hope that the topic of making clay personal will open a dialogue about sorting out what is important to the clay artist when, at times, the choices seem endless,” says Guion. “We are bombarded with visual images and fragmented thoughts on a daily basis, either through our physical experiences or the new 'virtual realities.' Regardless of the clay material resources or the artist experience, trusting your gut instincts to develop a personal visual language for your work can be the most challenging part of creating the work.” Sherrill and Guion will take the stage on Friday and Saturday to demonstrate their work while interacting with attendees, answering questions and offering inspiration for finding a personal clay voice. On Sunday, Griffith will introduce attendees to the personal journeys of many well-known clay artists. “As makers, we often can reach a point when we become disengaged with our work and feel a need to change technically or aesthetically using new materials, forms and or content,” says Griffith. “Why and when does this occur and how and where do we find inspiration and motivation to make this meaningful shift? My lecture will include images and testimonials from several well-known ceramic artists who have experienced this transition, along with their personal thoughts and perhaps some helpful suggestions." The conference is presented by the Newberry Arts Center, which is a part of the City of Newberry Parks, Recreation and Tourism Department. “Our goal in having a yearly conference is to bring together clay artists and potters from across South Carolina in an effort to build a stronger clay community," says conference organizer Marquerite Palmer. "By joining together once a year, we gain knowledge from collaborative conversations, share upcoming workshop information statewide, and discuss individual challenges and successes. Through interaction, communication and education, we hope to move clay forward for the benefit of all S.C. clay artists and potters.” All conference attendees, amateur and professional, are encouraged to bring pottery and sculpture to sell at the 2016 S.C. Clay Conference Pottery Sale. The sale is open to the public and advertised throughout the state. A small percentage of sales is used to support the Newberry Arts Center and the conference. Art work from this year’s presenters will also be available for sale. Some of Newberry’s top restaurants will provide food for meals, the reception and the Saturday night barbecue. Coffee, drinks, snacks and more are also included in the registration fee. Several vendors will be displaying their pottery-related items as well as offering demonstrations and information. Registration is $225 for attendees and $125 for students. For more information and or to register, visit www.southcarolinaclayconference.com or contact Marquerite Palmer, mpalmer@cityofnewberry.com, (803) 321-1015. The South Carolina Clay Conference’s purpose is to assist in the growth and direction of South Carolina potters through presentation, demonstration, and networking opportunities. Conference organziers seek to create a flourishing clay community in the state of South Carolina, with the aspiration to move clay forward. Via: S.C. Clay Conference  

Registration now open for South Arts’ Performing Arts Exchange!

Registration for South Arts’ Performing Arts Exchange 2015 conference, taking place Sept. 28 - Oct. 1 in Baltimore, is now open for presenters and exhibitors. Plan your upcoming season, check out performance showcases, connect with agents in the Marketplace, and network with your colleagues. This is the conference where business gets done!

  • Presenters: Register early to lock in the lowest Early Bird price!
  • Exhibitors: Don't wait to buy a booth! Visit the Booth Lottery page for PAE Booth Lottery policies and to view the Frequently Asked Questions (FAQs). The deadline to enter the booth lottery is June 8.
  • And don't forget to reserve your hotel room ASAP. Lock in the exclusive, discounted rates at the Hyatt Regency Baltimore ($199) and the Days Inn Inner Harbor ($169) before they sell out.
  • New to PAE? First-time presenters can apply for grants up to $1,000.
  • A limited number of professional development travel subsidies are available for nonprofit presenting arts organizations.
Visit the Performing Arts Exchange website for full details and to start your application today! Applications are due by July 10. Via: South Arts

Making Money II seminar – speakers added and early-bird price extended

Early-bird rate extended to April 15! Two new speakers have been added to the lineup for Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry: Haylee Uecker Mercado, Ph.D., and Bob Heere, Ph.D., an assistant professor and associate professor, respectively, with the Department of Sport and Entertainment Management in USC's College of Hospitality, Retail and Sport Management. The seminar, scheduled for May 15 in Columbia, will teach participants how to increase income by linking marketing and audience development. Dr. Mercado specializes in event and facility management. She will present trends in volunteerism and provide techniques to successful recruiting, motivation, and retention of volunteers within your organization. She will also discuss ways to recruit, retain, and effectively utilize your present and future board members. Dr. Heere, an expert in brand marketing, will present research he has conducted with Columbia'’s Trustus Theatre and share simple and cost effective ways that your organization can keep and grow a loyal following. Dr. Mercado and Dr. Heere join featured speakers Donna Walker-Kuhne, president of Walker International Communications Group, Inc., and Armen Shaomian, assistant professor, Department of Sport and Entertainment Management at USC. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC’s Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 15. The South Carolina Arts Commission is partnering with the College of Hospitality, Retail and Sport Management to offer Making Money II. Space is limited – find out more and register today! Image - left to right: Donna Walker-Kuhne, Haylee Uecker Mercado, Bob Heere and Armen Shaomian

Learn how to link marketing and audience development to make money!

The South Carolina Arts Commission has again partnered with the University of South Carolina's College of Hospitality, Retail and Sport Management to offer Making Money II: A Seminar for the Non-Profit Arts and Entertainment Industry - Linking Marketing and Audience Development to Making Money. Making Money takes place May 15, 2015, from 9 a.m. until 3:30 p.m. at USC's Capstone Conference Center in Columbia. Early-bird registration is $79 and increases to $99 on April 1. Featured speakers include Donna Walker-Kuhne (pictured above, left), president of Walker International Communications Group, Inc., and Armen Shaomian  (pictured above, right), assistant professor, Department of Sport and Entertainment Management at the University of South Carolina. Acknowledged as the nation's foremost expert in audience development by the Arts & Business Council, Walker-Kuhne has devoted her professional career to increasing access to the arts. She has raised more than $14 million in earned income promoting the arts to multicultural communities. She is currently vice president for Community Engagement at New Jersey Performing Arts Center and works to develop and deepen relationships with targeted communities through partnerships, special events and group sales. Dr. Shaomian has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in nonprofit arts management and foundational strategies. His prior work includes programs manager/associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. Space is limited - find out more and register today!

The Watering Hole: an online community dedicated to poets of color

Writing can be isolating. Creative writers can go months without having a conversation with another writer. Being a poet of color compounds this artistic scarcity. The Watering Hole, a budding grassroots poetry organization, is working to alleviate this isolation by using the Internet to connect poets of color -- whether emerging or established. Nearly 200 members have joined in just one year. The Watering Hole uses their Facebook group as a free online forum for poets to meet, form community, and engage with one another. The organization hosts online master classes so that poets who want to learn in a class format can do so without finding babysitters, buying airfare, or planning a hotel stay. Watering Hole retreat For those who enjoy face-to-face interaction, The Watering Hole will host its second annual winter retreat from Dec. 26 - 30, at Santee State Park in Santee, S.C. Last December, more than 33 minority poets from across the nation gathered in the park's cabins overlooking Lake Marion (pictured right). Written and spoken word artists and lyricists sat at the same table to delve into poetic craft with facilitators Tyehimba Jess, Remica L. Bingham-Risher, and Lita Hooper. Classes are held in living rooms to recreate the atmosphere of the down-home sit-downs that black arts writer Toni Cade Bambara hosted in her own living room. The Watering Hole is focused on offering affordable services that are accessible for any income level. Thousand dollar price tags too often exclude talented poets from similar opportunities. Instead, for only $198, poets can attend the retreat for five days and four nights and interact with NAACP Image Award winner and Kentucky Poet Laureate Frank X. Walker, two-time National Slam Champion Roger Bonair-Agard, and African Voices poetry editor Mariahadessa Ekere Tallie. The organization is also working toward federal nonprofit status, and by October 31, must raise $5,000 to apply for nonprofit status and to offset the cost for participants at the upcoming retreat. The community support from an IndieGogo campaign is what enables The Watering Hole to provide affordable, accessible poetry opportunities for poets at all income levels and alleviate some of the artistic isolation that writers experience. To learn more about The Watering Hole and how to apply for the retreat, visit twhpoetry.wordpress.com, email twhpoetry@gmail.com  or check out this retreat promotion video. To donate, check out the group's IndieGogo page: TWH Hosts Poetry Retreat and Goes Non-Profit. Via: The Watering Hole

South Carolina Alliance for Arts Education conference set for October

The South Carolina Alliance for Arts Education is hosting its annual Arts Integration Conference Oct. 2 and 3 in Columbia at the Marriott, located at 1200 Hampton St.

For the past 12 years, SCAAE’s annual professional development conference has provided educators with an opportunity to learn how the arts effectively engage students. This year’s conference, The Arts Initiate Learning, will include sessions that address the role of arts integration in 2014’s biggest initiatives, including Common Core, Educator Evaluation, Student Assessment, the new Core Arts Standards, STEAM and Read to Succeed (Literacy Development).

Keynote speaker Lynn Tuttle is director of arts education at the Arizona Department of Education. Her duties include acting as a liaison to the state’s arts educators; providing professional development in Arizona’s Academic Arts Standards, arts assessment and arts integration; and promoting quality arts education programs in Arizona’s schools. She co-chaired the Arizona Arts Education Census Committee, which published the 2010 Arizona Arts Education Census, documenting access and availability of arts education in Arizona’s district and charter schools. She has keynoted for The Kennedy Center’s 2013 Partners in Education conference and the 2013 Biannual Maine Arts Education Conference, and has presented for Americans for the Arts, Arts Education Partnership, the Educational Theatre Association, the Kennedy Center Alliances for Arts Education Network, and other organizations.

An early-bird registration rate is available until Aug. 29. For more information or to register, visit the SCAAE's website.

Via: South Carolina Alliance for Arts Education

Sessions for everyone at the Statewide Arts Conference!

Update: Richard Evans' session (mentioned below) is now full. Conference registrants will receive information about the waiting list. The Statewide Arts Conference taking place Sept. 18 at the Columbia Conference Center is chock full of opportunities to learn from experts and network with colleagues. For less than $100, you'll have access to the kind of high-quality professional development usually found at regional and national conferences -- and you don't even have to leave the state! old cell phonesThe conference features not one, but two highly sought-after keynote speakers. National Book Award-winning poet and S.C. native Nikky Finney will kick off the conference, and Richard Evans of EmcArts will talk about adaptive change and innovation during lunch. Richard will also present a daylong session targeted at arts organizations and the complex changes we're facing. Space is limited in this interactive session and seats are going fast; everyone who registers for the conference will receive details about signing up for Richard's session. Registration is just $98 per person, or $88 per person if you and a colleague register at the same time. Session highlights (find complete details online.) For artists:

  • Making Your Life as an Artist: A Guide to a Balance, Sustainable Artistic Life
  • Practical Legal Tips for the Creative Person
  • A Life in the Arts: 10 Big Ideas on Career and Financial Success
  • Roundtable discussions/short sessions with Artists U facilitators
For everyone:
  • Creating and Cultivating the Agriculture and Art in Your Community
  • The Arts and Social Change
  • Creativity + Community: Leveraging Change for Good
  • Developing Community Partnerships for Arts Education
  • Everyone Tells Our Story But Us - Toward Authenticity in Artistic Presentations
  • Now Tweet This: Online Marketing is Here to Stay
  • Accessibility and New Audiences
Plus, explore program and funding opportunities from South Arts and the Humanities CouncilSC and get technology assistance through our curbside consultant. Read more details about the sessions and register today!